a national social purpose marketing and communications agency
CAPABILITIES
Strategic Planning
Holistic blueprints for go-to-market strategies that are culturally-relevant, rooted in business realities, and inclusive of diverse marketing and communication solutions
Research & Insights
Insightful research, robust results, and keen insights; yielding actionable conclusions
Partnership Development
Mutually beneficial relationships with leaders, nonprofits, and corporate partners that accelerate credibility and amplify multicultural commitment
Media Relations
Unrivaled storytelling capabilities driven by former and current journalists who secure meaningful, hard-hitting media coverage for brands in print, web, radio, television, and blog outlets. We infuse general market media with multicultural stories and secure powerful in-language narratives in ethnic media outlets
Ghost Writing Services
Ghost authored content from executive thought leadership pieces, to keynote addresses, to sensitive crisis communications, to internal and external newsletters - Trill's sub brand, Ghost, is the company's storytelling arm, producing content for clients searching for creative writing and productivity solutions
Brand Ambassador Programming
Relationship building with the nation's most prominent and followed influencers who market brands through personal experiences and firsthand accounts of clients' consumer and social impact
Internal Communications
Effective employee engagement through impactful communications and cutting-edge programming that inspire pride in the brand, create a well-versed workforce with high business IQ, and connect the dots between everyday work and the end business result
Experiential Marketing
Exciting, specially-designed in-person brand experiences that create unforgettable bonds between multicultural communities and our clients
Jobs
National Event & Experiential Marketing Lead
Job Summary
Our company is seeking a highly motivated and experienced National Event and Experiential Marketing Lead to plan, develop, and execute engaging experiences for our retail and sneaker industry clients in Los Angeles, Dallas and Miami. The successful candidate will be responsible for creating unique experiences that showcase our clients' brands and products to target audiences.
About TRILL Multicultural
Trill Multicultural is a national social purpose marketing and communications agency founded in 2015 by Houstonians Rolando Rodriguez and Nicole Valadez. The agency helps Fortune 500 corporations, such as AT&T, Cricket Wireless, Foot Locker, Inc., PUMA, Champs Sports, as well as international, national, and local nonprofit organizations, such as the Robert Wood Johnson Foundation, Catholic Relief Services, AARP, BIPOC Arts Network and Fund, and Houston Arts Alliance, utilize a wide array of marketing and communications disciplines to engage multicultural communities nationwide authentically.
The firm comprises seasoned principals across the United States with dynamic backgrounds honed inside Fortune 100 corporations, national nonprofits, advertising agencies, and newsrooms.
At the heart of Trill Multicultural is a storytelling hub, a team of experts who understand the seven elements of story structure and the know-how to apply that blueprint to the marketing and communications framework that connects the hearts and minds of people to the brands that seek their admiration.
We are a firm with a striking balance of heart and science: Grounded and grown from inside the realities, talents, and challenges multicultural communities navigate while boasting a proven track record of guiding massive brands through multicultural worlds with authenticity, innovation, and respect - all with the sophisticated precision organizations demand.
About the Opportunity
TRILL’s client is a major sportswear and footwear retailer, passionate about creating experiences for its customers through exciting events, corporate social responsibility programming and storytelling at standalone flagship and mall locations, alike. Today, the agency handles experiential marketing responsibilities for the client’s Northern California (Oakland, San Francisco and Sacramento) Los Angeles, Dallas, and Miami markets. We are seeking a creative leader, who is aggressive, hands-on, and passionate about their craft, ready to take client visions from concept to reality. They are comfortable with uncomfortable scenarios; resourceful in trying situations, ready to solve problems in the face of adversity; and willing to serve as a guide to our clients seeking to differentiate themselves in the marketplace.
This work affords people the opportunity to work with influencers, celebrities, the hottest sneaker brands, clients and colleagues who lead with respect, and amazing community leaders. There’s never a dull moment and rarely any predictability. The work is rewarding, memorable, and builds a dynamic portfolio.
Key Responsibilities
Develop and execute events that align with clients' business objectives and marketing strategies.
Manage all aspects of event planning and execution, including but not limited to vendor management, materials sourcing, budgeting, logistics, run of show creation, staffing and on-site management.
Collaborate with the agency team and clients to develop event concepts, themes, and branding elements.
Work closely with community partners and properties to identify opportunities for sponsorship and partnership.
Build and maintain relationships with key stakeholders, including clients, vendors, and industry partners.
Manage master event task list and delegate responsibilities to supporting staff, as appropriate
Prepare client communications, including meeting agendas, written project updates, etc.
Conduct post-event analysis and provide recommendations for future events and campaigns.
Stay up-to-date with industry trends, best practices, and new technologies to continuously improve our services.
Qualifications
Bachelor's degree in Marketing, Communications, Business Administration, or related field; or equivalent work experience.
Minimum of 5 years of experience in event and experiential marketing, preferably in the retail and sneaker industry. Concentration in the retail industry is not required.
Strong project management skills with the ability to manage multiple projects and people simultaneously.
Excellent communication, writing, negotiation, and interpersonal skills.
Ability to think creatively and develop unique event concepts.
Proficient in Microsoft Office Suite and Adobe InDesign.
Willingness to work flexible hours and travel as needed.
Passion for sneakers and the retail industry is a plus.
If you are passionate about creating unforgettable experiences and have a strong background in event and experiential marketing, we would love to hear from you. Please submit your resume and cover letter for consideration.
Duration, Compensation & Future Considerations
A contract ending in December 2023 at a competitive hourly rate or retainer based on experience and time commitment.
Potential of contract renewal in 2024.
The position is fully remote, with considerable travel.
All locations considered. Houston or Los Angeles would be advantageous.
Internal Communications Expert
About TRILL Multicultural
Trill Multicultural is a national social purpose marketing and communications agency founded in 2015 by Houstonians Rolando Rodriguez and Nicole Valadez. The agency helps Fortune 500 corporations, such as AT&T, Cricket Wireless, Foot Locker, Inc., PUMA, Champs Sports, as well as international, national and local nonprofit organizations, such as the Robert Wood Johnson Foundation, Catholic Relief Services, AARP, BIPOC Arts Network and Fund, and Houston Arts Alliance, utilize a wide array of marketing and communications disciplines to authentically engage multicultural communities nationwide.
The firm consists of seasoned principals across the United States with dynamic backgrounds honed inside Fortune 100 corporations, national nonprofits, advertising agencies and newsrooms.
At the heart of Trill Multicultural is a storytelling hub, a team of experts who understand the seven elements of story structure - the blueprint for which people effectively consume information - with the know-how to apply that blueprint to the marketing and communications framework that connects the hearts and minds of people to the brands that seek their admiration.
We are a firm with a striking balance of heart and science: Grounded and grown from inside the realities, talents, and challenges multicultural communities navigate, while boasting a proven track record of guiding massive brands through multicultural worlds with authenticity, innovation and respect - all with the precision sophisticated organizations demand.
About the Opportunity
TRILL Multicultural’s nonprofit client is the largest philanthropic organization focused solely on heath. They are dedicated to building a Culture of Health that provides everyone in America a fair and just opportunity for health and wellbeing.
Our client is establishing an internal communications team whose expertise will contribute to an employee experience where staff feel valued, are connected to one another, and understand how they collectively realize the organization’s mission, vision, and goals.
TRILL Multicultural is guiding this client’s communications evolution and providing staffing resources as they slowly and carefully expand internal headcount to accommodate growing employee communications needs. Therefore, TRILL is growing its team and seeks a communications expert who is passionate about helping clients:
Improve employee engagement, increase morale, job satisfaction, and productivity.
Gain alignment with organizational goals, creating a shared sense of purpose and direction.
Contribute to a stronger organizational culture, providing effective updates on company events, milestones, and initiatives and creating a sense of community and shared identity among employees.
Provide clear and timely information to employees across the organization to improve staff decision-making.
Strengthen employee retention, making employees feel valued, informed, and engaged, leading to higher employee satisfaction and loyalty.
Job Summary
As an Internal Communications Expert, you will be responsible for developing and executing comprehensive communication strategies for the agency’s nonprofit client. You will be expected to help create and maintain a clear and engaging internal communications plan that aligns with the client's overall goals and vision.
Responsibilities
Collaborate with the client's internal teams to identify and analyze their internal communication needs and objectives.
Develop, implement, and maintain internal communication plans to ensure that employees are informed, engaged, and aligned with the organization's mission, values, and strategic goals.
Develop engaging content strategies leveraging a mix of channels and mediums, such as internal newsletters, intranet updates, presentations, videos, and other communication tools.
Ensure that all communication efforts align with the client's brand and messaging guidelines.
Evaluate the effectiveness of internal communication efforts and provide regular reports to the client.
Manage crisis communication strategies and processes.
Stay up-to-date on communication best practices and identify opportunities to improve the client's internal communication processes.
Qualifications
Bachelor's degree in Communications, Public Relations, Marketing, a related field, or equivalent experience.
At least 5 years of experience in internal communication, employee engagement, or related fields, such as public relations, investor relations, and executive communications.
Strong understanding of internal communication best practices, techniques, and trends.
Excellent verbal and written communication skills.
Strong project management skills with the ability to manage multiple projects simultaneously.
Ability to work effectively with cross-functional teams, including senior leadership and subject matter experts.
Experience with crisis communication management.
Experience with change management.
Proficient in Microsoft Office and experience with communication tools such as Intranet, CMS, and email marketing software.
Experience with communication metrics and analysis.
Strong interpersonal skills and ability to work in a fast-paced environment.
A commitment to Diversity, Equity, and Inclusion.
Duration, Compensation & Future Considerations
A contract ending in December 2023 at a competitive hourly rate or retainer based on experience and time commitment.
Potential of contract renewal in 2024.
The position is remote with the potential need for limited travel.
TRILL FOUNDERS
ROLANDO RODRIGUEZ
Co-Founder
A published voice on multiculturalism, Rolando has innovated for 20 years inside industry defining Fortune 500 startups, cutting edge marketing agencies, and national Hispanic nonprofit organizations. A passionate student of narrative building and its application to marketing, he views everything from a story structure lens. When he's not working, Rolando is living good stories, probably on a motorcycle crossing state lines.
NICOLE VALADEZ
Co-Founder
Nicole is a master storyteller and strategist for big brands in big oil and big telecom. She believes in the power of communications and has made brands believers of them, too. Through sky-rocketing engagement numbers associated with her clients' owned channels and employee programs, Nicole is an expert at fusing strategy and content to move people to action. Nicole is a communications graduate of the University of Houston-Victoria and loves giving back to her community.
CONTACT US
Rolando@trillmulticultural.com
404-310-8755
Nicole@Trillmulticultural.com
832-480-3793
THE ACTIVIST BOOTCAMP
BREONNA TAYLOR
26 YEARS OLD | MURDERED BY LOUISVILLE PD ON MARCH 13, 2020
Breonna Taylor was an award-winning EMT who was murdered by Louisville police when they executed a no-knock raid at her home. Three officers burst through her door, unloaded their weapons and killed her. The warrant that eventually led to Breonna’s death was secured with false testimony from another detective. No drugs were found in her home. Breonna was not a suspect. She did nothing wrong. Of the officers who are responsible for Breonna’s murder, only one has been fired. All four of them should be fired, arrested and charged with murder. Learn all about her case by watching The Activist Bootcamp videos below. Then, fight for Breonna by following the action steps.
SEASON 1, EPISODE 5:
BREONNA TAYLOR - PART 2
(RELEASED JULY 17, 2020)
SEASON 1, EPISODE 1:
BREONNA TAYLOR - PART 1
(RELEASED JUNE 8, 2020)
ACTION STEPS
Call the Kentucky Attorney General and Breonna’s Hotline (provided by The Grassroots Law Project) to demand justice. Use the script below.
AG Daniel Cameron
502-696-5300
Breonna’s Hotline502-735-1784
If you get a voicemail:
My name is [YOUR NAME]. I’m calling on behalf of Breonna Taylor. I’m urging you to do the right thing and seek justice for Breonna. The Louisville Metro Police Department took one small step in the right direction by terminating officer Brett Hankison. Now, they must terminate detective Joshua Jaynes, and officers Jonathan Mattingly and Myles Cosgrove. I also ask that murder charges be brought against all four officers. Do your job! Public pressure will not stop until we secure justice for Breonna.
If you speak to a live person:
My name is [YOUR NAME]. I’m calling on behalf of Breonna Taylor. I’d like to speak to someone who has decision-making power or influence on her case.
[Wait until they transfer you to the right person. If they offer to take your message, proceed with the following script...]
I’m calling to demand justice for Breonna Taylor. I urge your office to do the right thing and seek justice for Breonna. The Louisville Metro Police Department took one small step in the right direction by terminating officer Brett Hankison. Now, they must terminate detective Joshua Jaynes, and officers Jonathan Mattingly and Myles Cosgrove. I also ask that murder charges be brought against all four officers. Public pressure will not stop until we secure justice for Breonna.
Post a picture of Breonna on all of your social media platforms, tag Attorney General Daniel Cameron, and tell him to charge the cops who murdered Breonna! These are his social media handles:
Instagram
@danieljaycameron
Facebook
@Attorney General Daniel Cameron
Twitter
@kyoag
Sign the petition at www.StandWithBre.com
VANESSA GUILLEN
20 YEARS OLD | MURDERED BY FELLOW SOLIDER AT FORT HOOD ARMY BASE ON APRIL 22, 2020
Army Specialist Vanessa Guillen was brutally murdered in the armory room where she worked at the Fort Hood Army Base in Killeen, Texas by fellow solider Aaron Robinson, who the family also suspects sexually harassed Vanessa. Vanessa went missing on April 22 and it took two months before the army made any significant progress in their investigation. Her body was found on July 1 near the base. Learn all about her case by watching The Activist Bootcamp video below. Then, fight for Vanessa by following the action steps.
SEASON 1, EPISODE 4:
VANESSA GUILLEN
ACTION STEPS
Sign this petition at www.change.org to demand the army be held responsible for their mishandling of Vanessa’s case.
Call the Senate and House Armed Services Committee Chairmen and all members to demand justice for Vanessa. Use the script below.
U.S. Senate Armed Services Committee
Chairman James Inhofe
(202) 224-4721Committee Members
CLICK THIS LINKU.S. House Armed Services Committee
Chairman Adam Smith
(202) 225-8901Committee Members
CLICK THIS LINKIf you get a voicemail:
My name is [YOUR NAME]. I’m calling on behalf of Army Specialist Vanessa Guillen. I am calling to request an independent congressional investigation into the Army’s handling of her disappearance and their subsequent investigation. I ask you to take swift action to seek justice for Vanessa and ensure that any breach of protocol in this investigation is punished to the fullest extent. I also urge you to support the “I AM VANESSA GUILLEN” bill to protect female soldiers from sexual harassment.
If you speak to a live person:
My name is [YOUR NAME]. I’m calling on behalf of Army Specialist Vanessa Guillen. I’d like to speak to someone who has decision-making power or influence on her case.
[Wait until they transfer you to the right person. If they offer to take your message, proceed with the following script...]
I’m calling to demand justice for Vanessa Guillen. We demand an independent congressional investigation into the Army’s handling of her disappearance and their subsequent investigation. I ask you to take swift action to seek justice for Vanessa and ensure that any breach of protocol in this investigation is punished to the fullest extent. I also urge you to support the “I AM VANESSA GUILLEN” bill to protect female soldiers from sexual harassment.
ANDRES GUARDADO
18 YEARS OLD | MURDERED BY LA SHERIFF ON JUNE 18, 2020
Andres Guardado was working as a security guard in Gardena, California when an LA Deputy, Miguel Vega, shot him 5 times in the back. The LA Sheriff’s Department refuses to release video footage from the night of the incident. The Deputy who shot Andres as not been fired, arrested or charged with Andres’ murder. Learn all about his case by watching The Activist Bootcamp video below. Then, fight for Andres by following the action steps.
SEASON 1, EPISODE 3:
ANDRES GUARDADO
ACTION STEPS
Sign this petition at www.change.org to demand video footage from the night of the incident is released.
Call these numbers and use the script below:
LA District Attorney Jackie Lacey
(213) 974-3512
LA County Sheriff’s Department
(213) 229-1700 - Extension 8
Compton City Council Office
(310) 605-6335
If you get a voicemail:
My name is [YOUR NAME]. I’m calling on behalf of Andres Guardado. The community demands the release of all video footage from the night that Andres was murdered. We also demand that Deputy Miguel Vega be fired and charged with Andres’ murder. Lastly, we demand an independent investigation into this case. Public pressure will not stop until we secure justice for Andres.
If you speak to a live person:
My name is [YOUR NAME]. I’m calling on behalf of Andres Guardado. I’d like to speak to someone who has decision-making power or influence on his case.
[Wait until they transfer you to the right person. If they offer to take your message, proceed with the following script...]
I’m calling to demand justice for Andres Guardado. I urge your office to do the right thing and seek justice for Andres. We demand that the LA Sheriff’s Department release all the video footage from the night that Andres was murdered. We also demand that Deputy Miguel Vega be fired and charged with Andres’ murder. Lastly, we demand an independent investigation into this case. Public pressure will not stop until we secure justice for Andres.
SEAN MONTERROSA
22 YEARS OLD | MURDERED BY VALLEJO PD JUNE 2, 2020
Sean Monterrosa was on his knees with his hands up when a cop shot and killed him in Vallejo, California. The Vallejo PD officer, Jarrett Tonn, shot at Sean from the back seat of a moving, unmarked police vehicle. The police vehicle didn’t even come to a complete stop before Jarrett Tonn fired five shots from behind the windshield. The officer who murdered Sean has not been fired, arrested or charged. Learn all about his case by watching The Activist Bootcamp video below. Then, fight for Sean by following the action steps.
SEASON 1, EPISODE 2:
SEAN MONTERROSA
Action steps
Sign the petition at www.StandWithSean.com
Call 707-209-7176 to reach local representatives. Here’s what you should say:
If you get a voicemail:
My name is [YOUR NAME]. I’m calling on behalf of Sean Monterrosa. I’m urging you to do the right thing and seek justice for Sean, who was brutally murdered while surrendering to police. We demand that Vallejo PD and Attorney General Xavier Becerra fire, arrest and charge Officer Jarrett Tonn with Sean’s murder. Public pressure will not stop until we secure justice for Sean.
If you speak to a live person:
My name is [YOUR NAME]. I’m calling on behalf of Sean Monterrosa. I’d like to speak to someone who has decision-making power or influence on his case.
[Wait until they transfer you to the right person. If they offer to take your message, proceed with the following script...]
I’m calling to demand justice for Sean Monterrosa. I urge your office to do the right thing and seek justice for Sean, who was brutally murdered while surrendering to police. We demand that Vallejo PD and Attorney General Xavier Becerra fire, arrest and charge Officer Jarrett Tonn with Sean’s murder. Public pressure will not stop until we secure justice for Sean.